Who’s Pointing At You?

David Gaughran

The Also Boughts on your page are an important indication of what readers are buying along with your books.

But those particular Also Boughts are only part of the story. What’s really important is which books are pointing back at you.

Let’s use my long-suffering book Liberty Boy as an example again.

As I explained yesterday’s post – Please Don’t Buy My BookLiberty Boy was dragged down into the ranking depths after having no Also Boughts for months thanks to an Amazon snafu. I eventually fixed that problem in a fairly crude way by running a 99c Countdown and throwing whatever ads I could get at it.

The promo itself did okay and sold a few hundred copies for me. But I didn’t target the campaign in an optimal way. If you look at the Also Boughts which appeared afterwards, I had lots of books outside my target…

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Please Don’t Buy My Book

David Gaughran

I’m just back from The Smarter Artist Summit in Austin, Texas. I won’t try and capture the magic of the event – Kobo Mark does an excellent job – but I would like to talk about the big takeaway: the dangers of Also Bought pollution.

Also Boughts are probably the most important aspect of the entire Amazon recommendation ecostructure. And also the least understood.

They are much more than a little strip under your book’s description – they power a huge chunk of the recommendations that Amazon serves to readers.

The Also Boughts are what tells Amazon that the readers of my non-fiction also like reading Susan Kaye Quinn, Sean Platt and Johnny Truant. Amazon uses this data to decide who to recommend books to – because Amazon is always seeking to show readers the books they are most likely to purchase.

For this reason, it’s important to monitor your…

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